Don't shop on price alone. Sure, it is good to compare what professional portrait prices are in your area. But, be sure to compare store portrait prices to a fine art studio. Take a good look at their work, creativity and style. Is it everything that you are looking for, from style to personality of the photographer? A good photographer will bring out your true personality, not just take your snapshot. Don’t pick the cheapest photographer. Quality, style, product and customer service are a huge factor when selecting a photographer to capture your special milestones. Often, your sessions are milestones where there is no “redo”, like weddings, newborns and maternity. And even if there is, you will end up spending just as much, if not more, than if you had gone with the fine art photographer to begin with.